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Speak to a RelaDyne expert in your area to learn more about our products & services:

Beyond our broad product offerings, RelaDyne’s retention-focused marketing tools and services help our customers drive accelerated, repeat business while increasing their profitability.  Our DuraMAX brand consists of a complete line of automotive lubricants and products developed to enhance customer retention and drive profitability for our automotive installers through customer-focused marketing tools.

Learn more about DuraMAX Oil and how RelaDyne’s automotive market expertise can increase the profitability of your automotive services business.

  • Service Certificate Program:  Increase customer retention, frequency, and profitability with DuraMAX Oil’s Service Certificate Program.  Proven results.  Easy to get started. Online redemption available at
  • Liquid Armor Engine Warranty:  Your customers can receive a great Engine Protection Plan that adds value to your oil change service with the DuraMAX Liquid Armor Engine Warranty.  Increase your profitability, customer retention and loyalty.  For warranty details, visit 

DuraMAX Installer Set Up Form


The DuraMAX Family of Brands includes the following products:

  • Advanced full synthetic motor oils
  • Full synthetic motor oils
  • Dexos-approved motor oils
  • Synthetic blend motor oils
  • High mileage motor oils
  • Antifreezes
  • Wiper blades
  • Oil filters
  • Fuel filters
  • Air and cabin air filters
  • Power steering fluid
  • Brake cleaners
  • Brake fluid

Automotive Products:

  • Premium and private label oils
  • High mileage and synthetic engine oils
  • Synthetic blend engine oils
  • Windshield washer solvent
  • Antifreeze
  • Automatic transmission fluids
  • Grease
  • Gear oil
  • Wiper blades
  • Oil, air, cabin filters, fuel filters
  • Brake cleaners
  • Car care chemicals
  • Absorbents
  • Hand cleaner and mechanics gloves
  • Mineral spirits
  • Tire repair supplies
  • Lubrication equipment
  • Lifts, shelving
  • Air compressors
  • Diesel exhaust fluid
  • Brake fluid and brakes
  • Floor and equipment degreasers
  • R134A
  • AC rings and accessories
  • Fuses, lamps, and bulbs
  • Flush equipment
  • Hose clamps

Notable Automotive Services:

  • Profit analyzer
  • Environmental management
  • Retention-focused marketing tools
  • Profitability programs
  • Lubrication equipment design
  • Facility design / CAD drawings
  • Inventory management and consolidation
  • Oil analysis
  • Keep Full Programs
  • Image enhancement
  • Co-op advertising
  • Consumer retention programs
  • Synthetic up-sell training
  • Fixed operations profit enhancement
  • Equipment loans and repair
  • Used oil recovery
  • Vendor management
  • Floor mats
  • Static stickers
  • P.O.S. available
  • Online and computer CD cataloging

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