DuraMAX (Automotive)

DuraMAX (Automotive)


DuraMAX is the engine oil that puts more money in your pocket

Beyond the broad product offering lives the real stars of DuraMAX, the retention-focused marketing tools & services to help you drive accelerated, repeat business while increasing your profitability.

Request Setup for your DuraMAX Authorized Installer. DuraMAX Installer Set Up Form

NEW DuraMAX Lube Advisor

DuraMAX Authorized Installers and their customers can now find DuraMAX product recommendations for any vehicle make and model with the new DuraMAX Lube Advisor! From engine oils and coolants to transmission fluids and more, matching your vehicle to the right DuraMAX product has never been easier. Not only will installers be able to make real-time product recommendations to customers, but customers can make better informed decisions…it’s a win-win!

How it Works
1. Go to
2. Select a search method (Quick Selector or Keyword Search)
3. Provide some basic information about your vehicle
4. View recommended DuraMAX® products for your vehicle

Lube Advisor

Engine Warranty Program

Your customers can receive a FREE 10-Year/300,000-Mile* Engine Protection Plan when they use premium DuraMAX Motor Oil and have their oil changed as recommended by the Original Equipment. Experience ultimate customer retention and profitability by offering the DuraMAX Liquid Armor Engine Warranty.

DuraMAX DOLLAR$ Program

Replacing the DuraMAX Service Certificate program, DuraMAX DOLLAR$ offers many enhancements including text and email redemption options. Now including program additions for Warranty enrollments and wiper blade bundles, it’s never been easier to get your customers coming back for more. Increase your retention, profitability, and frequency with the DuraMAX DOLLAR$ Program.

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Customer-centric Website with Installer Locator

The new and improved consumer facing DuraMAX website is loaded with enhanced features like an Installer Locator map, DuraMAX DOLLAR$ Redemption Options, and enhanced Warranty enrollment functionality. Take a look for yourself!

Andretti Autosport® Partnership

RelaDyne, one of the nation’s leading providers of lubricants, fuel, diesel exhaust fluid (DEF), and industrial reliability services, is thrilled to continue its partnership with Andretti Autosport. RelaDyne showcases its commercial and industrial brand, Drydene, and showcases its automotive brand, DuraMAX in seasonal races.

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Noteable Automotive Services

Profit analyzer
Environmental management
Retention-focused marketing tools
Profitability programs
Lubrication equipment design
Facility design / CAD drawings
Inventory management and consolidation

Oil analysis
Keep Full Programs
Image enhancement
Co-op advertising
Consumer retention programs
Synthetic up-sell training
Fixed operations profit enhancement

Equipment loans and repair
Used oil recovery
Vendor management
Floor mats
Static stickers
P.O.S. available
Online and computer CD cataloging

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