DuraMAX (Automotive)

DuraMAX (Automotive)


DuraMAX is the engine oil that puts more money in your pocket

Beyond the broad product offering lives the real stars of DuraMAX, the retention-focused marketing tools & services to help you drive accelerated, repeat business while increasing your profitability.

Request Setup for your DuraMAX Authorized Installer. DuraMAX Installer Set Up Form

Andretti Autosport® Partnership

RelaDyne, one of the nation’s leading providers of lubricants, fuel, diesel exhaust fluid (DEF), and industrial reliability services, is thrilled to continue its partnership with Andretti Autosport for the sixth consecutive season. RelaDyne showcased its commercial and industrial brand, Drydene, during the GMR Grand Prix, and will be showcasing its automotive brand, DuraMAX, for the Indianapolis 500 and Music City Grand Prix.

DuraMAX, powered by RelaDyne, made its first appearance with Andretti Autosport in 2017 as part of the team’s Indy Lights Presented by Cooper Tire effort as primary sponsor for Nico Jamin, at both the Indianapolis Grand Prix and Freedom 100. For the next three seasons, DuraMAX returned as the repeat sponsor for four NTT INDYCAR SERIES events for DHL driver, Ryan Hunter-Reay including: Grand Prix of St. Petersburg, INDYCAR Grand Prix, Indianapolis 500, and Mid-Ohio Sports Car.

This year, DuraMAX as well as Drydene will be proudly displayed as sponsors on Alexander Rossi’s car for the 2022 NTT INDYCAR SERIES season!

Engine Warranty Program

Your customers can receive a FREE 10-Year/300,000-Mile* Engine Protection Plan when they use premium DuraMAX Motor Oil and have their oil changed as recommended by the Original Equipment. Experience ultimate customer retention and profitability by offering the DuraMAX Liquid Armor Engine Warranty.

DuraMAX DOLLAR$ Program

Replacing the DuraMAX Service Certificate program, DuraMAX DOLLAR$ offers many enhancements including text and email redemption options. Now including program additions for Warranty enrollments and wiper blade bundles, it’s never been easier to get your customers coming back for more. Increase your retention, profitability, and frequency with the DuraMAX DOLLAR$ Program.

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Customer-centric Website with Installer Locator

The new and improved consumer facing DuraMAX website is loaded with enhanced features like an Installer Locator map, DuraMAX DOLLAR$ Redemption Options, and enhanced Warranty enrollment functionality. Take a look for yourself!

Noteable Automotive Services

Profit analyzer
Environmental management
Retention-focused marketing tools
Profitability programs
Lubrication equipment design
Facility design / CAD drawings
Inventory management and consolidation

Oil analysis
Keep Full Programs
Image enhancement
Co-op advertising
Consumer retention programs
Synthetic up-sell training
Fixed operations profit enhancement

Equipment loans and repair
Used oil recovery
Vendor management
Floor mats
Static stickers
P.O.S. available
Online and computer CD cataloging

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