DuraMAX is the engine oil that puts more money in your pocket
Beyond the broad product offering lives the real stars of DuraMAX, the retention-focused marketing tools & services to help you drive accelerated, repeat business while increasing your profitability.
Andretti Autosport® Partnership
RelaDyne has partnered with Andretti Autosport® for three consecutive seasons for the NTT IndyCar Series season. DuraMAX, powered by RelaDyne, made its first appearance with Andretti Autosport® in 2017 as part of the team’s Indy Lights Presented by Cooper Tire effort as primary sponsor for Nico Jamin, at both the Indianapolis Grand Prix and Freedom 100. For the 2018 and 2019 season, DuraMAX returned as the repeat sponsor for four IndyCar events for DHL driver, Ryan Hunter-Reay including: Grand Prix of St. Petersburg, INDYCAR Grand Prix, Indianapolis 500, and Mid-Ohio Sports Car. DuraMAX, Powered by RelaDyne, will be proudly displayed as a sponsor for the upcoming 2020 NTT IndyCar Series season – more details to come!
Engine Warranty Program
Your customers can receive a FREE 10-Year/400,000-Mile* Engine Protection Plan when they use premium DuraMAX Motor Oil and have their oil changed as recommended by the Original Equipment. Experience ultimate customer retention and profitability by offering the DuraMAX Liquid Armor Engine Warranty.
Service Certificate Program
Increase customer retention, frequency, and profitability with DuraMAX Oil’s Service Certificate Program. The Service Certificate program rewards your customers for using DuraMAX oil or their oil changes and helps ensure customer loyalty for your service center.
Customer-centric Website with Installer Locator
The new and improved consumer facing DuraMAX Oil website is loaded with enhanced features like an Installer Locator map, online service certificate redemption, and enhanced Warranty enrollment functionality. Take a look for yourself!
Noteable Automotive Services
Retention-focused marketing tools
Lubrication equipment design
Facility design / CAD drawings
Inventory management and consolidation
Keep Full Programs
Consumer retention programs
Synthetic up-sell training
Fixed operations profit enhancement
Equipment loans and repair
Used oil recovery
Online and computer CD cataloging