CINCINNATI, Ohio, March 8, 2011 – RelaDyne, Inc., the equipment reliability management company launched in November 2010, announced today it has strategically expanded its U.S. marketing and distribution partnership with Mansfield Oil of Gainesville, Ga. to provide diesel exhaust fluid (DEF) to customers in key Texas markets. Following a successful DEF seminar last month in Houston, Texas – where 150 fleet owners/operators gathered to receive the latest industry news – RelaDyne and Mansfield have expanded their geographical reach into Houston and East Texas areas. Houston is quickly proving to be one of the nation’s largest markets for DEF; and RelaDyne, through its strategic partnership with Mansfield, is poised to create a noteworthy presence in the region.
The most recent federal Clean Air Act specifications requiring stricter emissions standards for commercial and passenger automobiles have dramatically increased demand for DEF in the U.S. where volumes have nearly doubled each month since fourth quarter 2010. RelaDyne CEO Larry Stoddard stated that with expansion beyond the Illinois, Ohio and Louisiana markets, his company now provides DEF to customers in five of the top eight states with the highest demand.
“In the U.S., an estimated four billion gallons of lubricants and related products are currently sold each year. Sales of DEF will soon increase the total volume of products sold in the industry up to 30 percent annually.”
According to Stoddard, customers most interested in DEF products and services include vehicle lubrication centers, auto repair centers, automotive retailers, gas stations, truck stops, vehicle fleets, and OEM truck dealers.
Mansfield Oil Executive Vice President and CIO Doug Haugh stated, “By educating the local marketplace and investing in the best infrastructure to reduce packaging waste and ensure top quality, RelaDyne is positioned to capture a large share of their expanded geographical markets.” Mansfield has spent the past two years building a distribution network for DEF with 400 stocking warehouses now established nationwide.
RelaDyne and Mansfield have invested in the growth of their teams through additional sales representatives, DEF training, and new bulk storage, packaging, and delivery systems. According to Larry Stoddard, RelaDyne technicians, with support from Mansfield’s DeliveryONE specialists, are prepared to help customers easily implement the use of DEF in their operations.
Ranked by Forbes as one of the largest private companies in America, Mansfield Oil defines the next generation of downstream energy company, delivering nationwide DEF supply and distribution in partnership with Yara and 60 local distributors. Founded in 1957, the company has enjoyed double-digit growth for three decades. Mansfield Oil focuses on optimizing and controlling fuel-related costs with local service nationwide. Mansfield Oil is headquartered in Gainesville, Georgia, with offices in Denver, Detroit, Houston, Minneapolis, Charlottesville, Chicago, and Los Angeles.