RelaDyne Launches its Wholesale Services Division

RelaDyne Launches its Wholesale Services Division

Cincinnati, Ohio, April 16, 2012 – RelaDyne, LLC, the equipment reliability management company that delivers broad-based lubrication products and services, is proud to launch its newest business unit – RelaDyne Wholesale.  RelaDyne’s Wholesale Services unit is designed to offer a strategic value proposition to the marketplace through inventory consolidation and an integration of product lines including lubricants, coolants, chemicals and diesel exhaust fluid.  The results for its customers include enhanced cash flow and vendor consolidation.

The RelaDyne Wholesale Services unit focuses on associate distributors, retailers, and wholesale markets to bring about a true business-to-business experience resulting in a unique plan for each partnership.  “RelaDyne’s new Wholesale Division is a very strategic move for us,” says Dan Oehler, Vice President of Sales and Marketing for RelaDyne.  “It aligns to our core sales and marketing philosophies that are customer centric, focusing on their profitability and offering real business solutions.  It is an extension of our entire product line including our custom blending business and Field Reliability Management (FRM) initiatives.”

Among RelaDyne’s integrated business line is the Wholesale Division’s ability to offer aligned brands at market competitive pricing and source specific and difficult niche products.  Add to that the sales training and marketing support it brings and you not only have a one-stop-shop but a one-stop-superstore.  Dave Kelly, RelaDyne’s Wholesale Manager, notes, “Through rising fuel, diesel exhaust fluid, and base oil pricing, our ability to offer a drastic reduction in inventory and vendors for our customers will be a very positive influence to potential partnerships.”

Dave Kelly joined RelaDyne in November 2011 from Pon North America where he functioned as general manager, general sales manager, and major account manager during his 20 years with the company.  After completing a six-week training schedule to familiarize himself with all aspects of RelaDyne, Kelly now focuses solely on the wholesale side of business.  “We are excited to have Dave join the RelaDyne family,” says Larry Stoddard, President and CEO of RelaDyne.  “It is great to see RelaDyne’s Wholesale Services division take flight with such a great leader.  We look forward to seeing the positive rewards to our customers.”

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