As customers gain more and more options of oil to put in their car, your selling point for the various products becomes more important. Having the knowledge to advise your customers on their oil changes and what is best for their car and their wallet can not only increase customer loyalty, but also create profitability in your shop. Use the pros and cons listed below to help you guide your customer to the right product for them.
Cost
It is no secret that synthetic oil can cost twice as much as conventional oil. The benefits of synthetic oil go beyond the initial sour price point. Synthetic formulations will provide a cleaner, longer lasting alternative to conventional oil. RelaDyne’s DuraMAX is highly quality synthetic oil. Both are much cleaner than regular conventional oil. So if you’re able to pay for one synthetic oil change in a 6-month period instead of two conventional oil changes in that same time period, your customers are essentially spending the same amount of money and less time in the shop.
Performance
Synthetic will last longer, enabling your customer to get oil changes less frequently without any negative affects to their car. The chemical composition of synthetic oil has also shown to produce less friction on the engine, creating an overall better efficiency for the engine. Synthetic can also withstand higher engine temperatures thanks to its molecule composition. This increase overall better performance for your customer’s engine by decreasing oxidation and providing better shear stability.
Customers who invest in synthetic oil over the course of their car’s lifetime are more likely to have a longer engine life as well as improved fuel economy. The Annual Auto Survey study performed by Consumer Report, found that most readers who exclusively use synthetic oil in their cars are accumulating miles past 200,000. This is good news for those who like to keep their car as long as it runs!
Environmentally Friendly
Synthetic oil creates longer time gaps in maintenance needed by your customers, meaning you are getting rid of half the amount of waste oil as you would with conventional. This is a huge plus as it is more environmentally friendly for you as the installer and can give your customers a sense of doing their part to reduce oil waste.
In the end, the choice of synthetic oil for your customers is a somewhat easy sell. However, you will still have those customers that are loyal to conventional oil changes. Regardless, your customer needs oil, and both synthetic and conventional will keep their engines running well with your help!