RelaDyne’s automotive brand, DuraMAX, continues to revolutionize the Automotive Aftermarket industry. According to the 2021 NOLN Fast Lube Operator Survey, DuraMAX ranks as the best-selling oil brand by quick lube owners. DuraMAX has held this ranking now since 2018.
DuraMAX has continued to maintain its status of the best-selling oil brand in the market, outperforming higher profile brands.
DuraMAX ranked in the #1 position as the best-selling brand in all motor oil blends surveyed.
- Best-selling synthetic motor oil brand: DuraMAX at 17 percent of respondents (next individual brand, 14 percent)
- Best-selling high mileage oil brand: DuraMAX at 18 percent of respondents (tied for first position with the other brand, also 18 percent)
- Best-selling synthetic blend oil brand: DuraMAX at 19 percent of respondents (next individual brand, 17 percent)
“The DuraMAX brand is built for the entire automotive industry while being tailored specifically for the installer market,” said Larry Stoddard, RelaDyne President and CEO. “Achieving the top ranking in NOLN since 2018 is a testament to the success not only of our marketing team and sales force, but it really demonstrates the value DuraMAX brings to the entire marketplace. We value and appreciate every DuraMAX Installer in the United States.”
“DuraMAX has been custom-built for the automotive installer by demonstrating a superior product portfolio, outstanding product quality, and leading-edge technology,” stated Dan Oehler, RelaDyne Executive Vice President of Marketing and E-Commerce. “The brand is built upon technology and profitability for our installers and end-use customers. With our new fully digital DuraMAX DOLLAR$ program, we are continuing investment into the brand and its exciting future. A special thank you to each DuraMAX Installer for helping us achieve this level of success so quickly.”
“Seeing DuraMAX market share grow and now outperform the traditional brands for three consecutive surveys is proof of the trust our Installers put in RelaDyne and the DuraMAX brand,” said Bob Johnson, DuraMAX Brand Manager. “The DuraMAX brand is young but feisty, and we will continue to grow by focusing on the unique needs of the Automotive Installer and adding value in the automotive aftermarket.”
In 2018, DuraMAX first ranked on the NOLN Quick Lube Operator Survey with five percent for best-selling synthetic and synthetic blend motor oils, eight percent for best-selling oil filter, and nine percent for best-selling air and cabin air filters. The survey in 2019 did not include brand-specific questions. Then in 2020, DuraMAX exceeded all other brands ranking in the number one position for all best-selling category questions.
The 2021 results represent the remarkable expansion that DuraMAX has experienced over the last decade. As RelaDyne continues to cultivate the DuraMAX brand, the emphasis will always be geared toward meeting the product and program demands of Automotive Installers, offering exceptional customer experience and satisfaction. We look forward to continuing this growth and expanding the DuraMAX brand.
About DuraMAX, Powered by RelaDyne
DuraMAX is a line of high quality and affordable vehicle maintenance solutions, including full synthetic, high mileage, and synthetic blend motor oils, antifreeze, filters, wiper blades, brake cleaners, power steering fluids, and more. DuraMAX products come packed with Installer-focused retention programs, including service rebates, email marketing, and a 10-year, 300,000-mile engine protection warranty with every DuraMAX oil change.
Interested in becoming a DuraMAX Authorized Installer?