Vice President, Sales and Marketing
Dan Oehler serves as RelaDyne’s VP of Sales and Marketing and is responsible for all RelaDyne corporate sales and marketing activities with a primary focus and responsibility on organic growth. He is an industry-leading marketer and is responsible for RelaDyne’s strategic goals and directives, budget performance, sales process, pipeline management, forecasting, sales structure, business development, sales compensation, pricing, analytics, sales transformation, acquisition integration, and sales training/development.
Dan also oversees the executive marketing responsibilities, including e-commerce, branding, budget and marketing spend, sales collateral, racing team partnerships, licensing, trademarks and patents, digital platforms, and events. He acts as brand manager for RelaDyne’s DuraMAX, ALLFLEET, and RelaTECH brands, and manages key RelaDyne client and major oil relationships, including participating in Advisory Councils and industry-related Boards. Dan is a RelaDyne ELT member also serving on the IT Steering Committee. Dan served on the road show of the AEA and Audax transaction.
Dan is married to Devon (20 years), and they have 3 children (Matt -18, Abby – 15, and Joshua – 12). They reside together in West Chester, OH. Dan graduated from the Indiana University School of Business while co-founding the IU Sales Center and Market Intelligence Center.